Agency: ORGANIC BBDO
Client: American Family Insurance
Production Co: Naked City Films | DP Erin Collett
Post: Crew Cuts | Matt Shapiro
Music: Duotone
Event Crew: Chis Crawford | Elite Media
EP Content producer working in conjunction event crew to create run of show with opportunities for content capture highlights in 5 cities over 6 months pairing celeb brand ambassadors with regional and national charitable organizations.
Hired DP teams, photographer, and on-site editorial to create live stream uploads as well as directed break-out interviews with stakeholders and the recipients of charities for engaging post event videos.
Our campaign was celebrated at the UN Summit for Social Good.
John Legend teams up with Big Brothers Big Sisters in Minneapolis for a day of inspiration.
JJ Watt Charitable event for American Family Insurance
In Madison Wisconsin, home base of American Family Insurance, JJ Watt partnered with The Goodman center to help feed the hungry for the entire summer of 2017.
AmFam partnered with Vic Beasley and Mohamed Sanu of the Atlanta Falcons and took over Deerwood Academy for day in Atlanta. With the help of Eunique Jones and her “Because of them We Can” movement, the students were treated to a day of empowerment for what their future could bring.
Seattle Seahawks Charitable Event for American Family Insurance
AmFam partnered Roger Sherman and two organizations that help the homeless population in Seattle: Mary's Place and Youth Care. Richard Sherman and Bobby Wagner tirelessly prepared care packages along with AmFam insurance agents and local volunteers.
Event Company: Encore Global
Post production: in-house and freelance resourcing
Showrunner and content producer for live-streamed MIGA conference during covid.
Pre-recorded interviews with world financial leaders
Creative director and producer for all graphics: show open, lower thirds, bumpers, and music.
Rehearsed and coordinated with Technical Director and live global stream team.
Showrunner and Content producer for Live Streaming Conference during covid.
Agency: Dentsu | 360i
Prod. Co | Director: Decon | Claire Cottrell
I produced a docu web series with celeb chefs who were tasked to create new snacking recipes with Oreos as ingredients.
After kitchen testing the recipes, we curated interested consumers enjoy the chef’s Oreo recipes in their restaurants.
A social PR blitz ensued utilizing the footage and engaging consumers to replicate the Oreo Snack Hack recipes at home.
PR links:
Oreo Snack Hacks- Midnight Hack by Roy Choi
Produced a video web series featuring celebrity chefs creating new menu items using Oreo’s as the base ingredient.
Agency: Mullen Lowe
Influencer: Camille Styles
Event team: The Gathery
Cointreau partnered with lifestyle influencers to host curated "soiree" dinner parties with cocktail savvy guests. Consumers had the opportunity to engage directly with the brand through custom mixologist participation.
I produced live social feeds, web content, and social ads by hiring small crews and directing key moments to film for content.
Dove Instagram Takeover with Influencer
Produced Live streamed Inluencer take-over of Dove’s IG for a day, via cell phone and hot spot in van.
Agency: Denstu | 360i
Orchestrated activations concurrently amongst 5 major US cities, commissioning social content crews to shoot “Flavor Voting” pop-ups.
Curated and edited content for social media, brand, and PR usage.
Coordinated with legal for compliance in all cities re: shooting iconic buildings, transit systems, and talent releases.
We earned 157 million impressions via data driven crowd sourcing, fan votes through social media, live voting stations staged across five cities with IG uploads.
VIP Prod. Coor Reggae Sumfest
BTS of my photos featuring Akon, Sizzla, Fabolous, Ciara, Stephen Marley, Kip Rich
