Sapient Razorfish - Trojan Social Campaign - “Melons”
. Prior to hiring me as freelance EP for this Trojan social campaign, the PM and Account Director had created an SOW with a fixed budget based on “last year’s” campaign. Unfortunately the previous work did not include multiple live action locations, casting/talent payment for 6 OCP’s, or the 80+ editorial assets that were required for delivery.
. I was able to source a freelance director/DP with gaming experience and called in favors from post production friends in order to make this project a success for release on Twitch, Facebook, Instagram, and YouTube.
.This scenario is not uncommon when ad agencies don’t have production departments or employees with any production experience. I mentored the team to help them understand the production process and acted as the agency producer, business manager, line producer, post production supervisor, as well as talent payment and traffic manager.