While at Perennial Gardens in Bedford, NY, I created social media marketing initiatives to promote seasonal inventory and drive attendance at sales events.
Working closely with management to identify priority products, I designed merchandising displays, photographed featured inventory, and produced engaging Instagram content showcasing the nursery's offerings.
Within two months, Instagram engagement more than doubled, contributing to a 58% increase in event traffic and sales.
By creating content that resonated with younger and more diverse gardening enthusiasts, I helped expand Perennial Gardens' customer base and strengthen its appeal to the next generation of homeowners.
While at Perennial Gardens in Bedford, NY, I developed and executed social media marketing initiatives to promote seasonal inventory. I increased customer engagement with gardeners who were eager to learn which products would suit their lighting and soil conditions.
Working closely with management to identify priority products, I designed merchandising displays, photographed featured inventory, and produced engaging Instagram content showcasing the nursery's offerings.
Within two months, Instagram engagement more than doubled, contributing to a 58% increase in event traffic and sales.
By creating content that resonated with younger and more diverse gardening enthusiasts, I helped expand Perennial Gardens' customer base and strengthen its appeal to the next generation of homeowners.
Social Media Content Creator for Perennial Gardens Nursery
